Giveaway Post Template: Examples to Copy for Tumblr

TBLR Picker is the Tumblr Comment Picker: Pick Random Giveaway Winners.

A giveaway post template is the fastest way to launch a Tumblr giveaway without staring at a blank post box. It is the public copy your followers read — the hook, the prize, how to enter, and when it ends — and it is not the same thing as your rules. This post gives you three copy-and-paste templates, explains every line in them, and shows you how to adapt each one for art, fandom, and milestone giveaways, so you can post today instead of rewriting the same announcement for an hour.

What a Giveaway Post Template Is — and What It Is Not

A giveaway post template is a ready-made structure for the post itself. You fill in the prize, the entry step, the deadline, and the winner announcement date, and the post is done. It answers the four questions every reader asks in the first few seconds: what can I win, what do I have to do, when does it end, and how will the winner be picked.

It is not your full set of rules. The rules sit behind the post and cover eligibility, age and country limits, what happens if a winner does not reply, and how disputes are handled. If you need that document, use a separate giveaway rules template for it, and keep this post short enough that people actually read it to the end. A post that tries to carry every rule in the open usually loses readers before they reach the entry step.

The distinction matters on Tumblr in particular. Tumblr posts are short, visual, and reblogged fast, so the post that travels is the one a stranger can understand in ten seconds. Put the prize first, the entry step second, and the deadline third, and link or point to the full rules for anyone who wants the detail.

The 7 Lines Every Giveaway Post Template Needs

Every template in this post follows the same seven lines, in the same order. If you only remember one section, remember this one.

1. The hook. One line that says what is being given away and why now. "I'm giving away a signed print to celebrate 1,000 followers" works; "Giveaway!!!" on its own does not, because it tells the reader nothing about the prize.

2. The prize, described precisely. Name the item, the version, and anything that changes its value: signed or unsigned, digital or physical, one winner or three. Vague prizes attract vague entries, and precise prizes attract the people who actually want what you are offering.

3. How to enter, in one step. One clear action beats three small ones. On Tumblr, the cleanest entry step for a fair draw is to comment on the post, because that is the entry a comment picker can actually read and draw from. Keep it to a single comment per person, and say so in the post.

4. The deadline, with a date and a time zone. "Ends Friday" is not a deadline. "Ends Sunday 15 February at 6 pm UTC" is, and it stops the arguments about whether a late entry counts.

5. Who can enter. Say whether it is open worldwide or limited to certain countries, and whether there is an age limit. If shipping is involved, say who pays for it before anyone enters.

6. How the winner will be picked and announced. Name the method and the date: a random draw from the comments, announced in a new post on a stated day. Readers trust a giveaway more when the draw method is stated up front, and stating it also protects you if someone questions the result later.

7. What happens next. One line on claiming: the winner will be messaged, has 48 hours to reply, and a new winner will be drawn if they do not. That single line prevents most of the follow-up messages hosts receive after a giveaway ends.

Template 1: The Short Giveaway Post Template

Copy this one when you want a general giveaway live in five minutes. Replace the bracketed parts and post it as it stands.

🎉 GIVEAWAY — [prize name] 🎉
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To celebrate [reason — a milestone, a launch, an anniversary], I'm giving away [exact prize, e.g. one signed A5 print of "Night Market"].
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To enter, comment on this post with [one word, an emoji, or your answer to a question]. One comment per person.
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Ends [day, date] at [time] [time zone]. Open to [countries / worldwide]. You must be [age, e.g. 18 or older, or 13+ with a parent's permission] to enter.
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I'll pick one winner at random from the comments and announce them in a new post on [date]. The winner has 48 hours to reply to my message, or I'll draw again.
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Good luck — and thank you for following along.

Why this template works: the prize is in the first line, the entry step is a single comment, and every line after it answers a question a reader would otherwise ask in your inbox. It also keeps the draw honest by design. TBLR Picker draws from comments on your post, with duplicate removal, a minimum-length filter, and multiple winners if you want more than one, so a comment entry matches the tool you will use to pick the winner. Do not ask people to reblog to enter if you plan to draw from comments, because the picker does not read reblogs, notes, or polls — a reblog entry would leave you counting entries by hand.

Template 2: The Art Giveaway Post Template

Art giveaways need two extra lines that a general template does not: what the winner actually receives, and what the art may and may not be used for. Use this version for prints, commissions, stickers, and original pieces.

🎨 ART GIVEAWAY — [win a custom portrait / a signed print / a sticker pack] 🎨
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I'm giving away [exact prize, e.g. one custom digital portrait, one character, plain background] to celebrate [milestone or shop anniversary].
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To enter, comment on this post and tell me [which character you'd like drawn / your favourite colour palette / one word that describes your blog]. One comment per person, and please only enter if you'd like the prize as described.
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Ends [day, date] at [time] [time zone]. Open to [countries]. The prize is digital, so there is no shipping — I'll send the finished file by Tumblr message / email.
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I'll draw one winner at random from the comments and announce them on [date]. The winner has 48 hours to reply, or I'll draw again. The finished art is for personal use only and may not be resold or used commercially.
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Thank you for supporting my art — reblogs are welcome, but only comments count as entries.

The entry question does real work here. Asking for a character name or a colour palette gives you a minimum-length filter to use — a one-word answer and a thoughtful answer are easy to tell apart — and it stops the post filling up with empty "entering" comments. It also gives you a natural way to spot entries that do not follow the rules before you draw. For prize ideas that fit different budgets and audiences, start from the Tumblr giveaway ideas post and pick a prize your own followers would actually want, rather than the most expensive thing you can afford.

Template 3: The Fandom and Milestone Giveaway Post Template

Fandom and milestone giveaways work best when the post names the community it is for. This template is for zines, merch, fan-event prizes, and follower milestones.

✨ [FANDOM / MILESTONE] GIVEAWAY ✨
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[1,000 followers / the zine is out / our fan event is next month] — so I'm giving away [exact prize, e.g. one copy of the zine plus a sticker sheet, or a merch bundle worth $30].
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To enter, comment on this post with [your favourite episode / character / moment from the series]. One comment per person. Followers only, please — new followers are welcome.
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Ends [day, date] at [time] [time zone]. Open to [countries]. [If physical: I'll cover shipping in the US / worldwide; if digital: no shipping needed.]
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I'll pick [one / three] winner(s) at random from the comments and announce them on [date]. Winners have 48 hours to reply with a shipping address, or I'll draw again.
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Thank you for being part of this fandom with me.

Two details in this template are worth keeping exactly as written. First, the entry question is fandom-specific, which filters the draw toward real fans rather than prize hunters who enter every giveaway they see. Second, the shipping line is stated before anyone enters, so a winner in a country you cannot ship to is a problem you never create. If you are running the giveaway around a launch or an event, read the how to do a giveaway on Tumblr guide first and use this template as the post that guide describes, rather than inventing the steps as you go.

How to Adapt Any Template in 5 Minutes

You do not need a new template for every giveaway. Take Template 1 and change only these five things, in this order, and you have a fresh post.

Change the prize line first. A template that says "one signed print" will not work for a sticker pack, and a template that says "one winner" will not work for three. The prize line is the only line most rebloggers will read, so it has to be exact.

Change the entry question. One question per giveaway, matched to the prize: a character name for art, a favourite episode for fandom, a one-word answer for a fast milestone post. Do not add a second entry step — a follow, a reblog, and a comment together turn a simple post into a checklist, and every extra step loses entries.

Change the deadline and the announcement date together. A deadline without an announcement date leaves winners waiting and followers asking. Set the announcement for the day after the deadline, and keep that gap in every template you reuse.

Change the eligibility line. Worldwide, one country, or a short list — write it fresh each time, because the last giveaway's shipping limits are rarely the same as this one's.

Change the claiming window if you need to. Forty-eight hours is a good default. Use 24 hours only for a fast, small giveaway, and 72 hours if your followers are in many time zones and may not see the announcement straight away.

5 Mistakes That Break a Giveaway Post

Hiding the prize. If the prize is in the tags, in a reblog, or three paragraphs down, most readers will never see it. Put it in the first two lines, every time.

Asking for a reblog entry and then drawing from comments. The picker reads comments, not reblogs, so a reblog entry and a comment draw do not match. Either make the entry a comment, or be ready to count reblogs by hand and say so in the post.

No deadline, or a deadline with no time zone. "Ends soon" creates arguments. A date, a time, and a time zone end them.

No announcement plan. A giveaway that ends without a stated announcement date looks unfinished, even when the draw was fair. Say when and where the winner will be named — a new post on a stated day — and then do it. The announcement itself has its own template, so use the how to announce a giveaway winner post for the wording and the message to send the winner.

Copying someone else's post word for word. A template is a structure, not a post. Fill in your own prize, your own entry question, and your own dates, and the post will sound like you — which is the reason your followers entered in the first place.

From Template to Live Post: A Quick Checklist

Before you post, run through this list once. It takes two minutes and catches the errors that are hardest to fix after the post has been reblogged.

• The prize is named exactly, with the number of winners.
• The entry step is one comment, one person, with a minimum length or a question if you want one.
• The deadline has a date, a time, and a time zone.
• Eligibility, age, and shipping are stated.
• The draw method and the announcement date are stated.
• The claiming window is stated.
• The full rules are linked or available, and the post does not promise anything the rules contradict.

Once the post is live, the work is the draw itself. Export the comments, remove duplicates, apply your filters, and draw the winner from the entries that followed the rules. TBLR Picker does that draw from your post's comments — a free account needs no card and includes 3 free draws in total, Creator is $5 a month, and Growth is $50 a year — with required and exclude word filters, duplicate removal, tag-a-friend and minimum-length filters, replies included, multiple winners, and a CSV export of comments and winners. You can run the whole draw from the Tumblr giveaway picker on the homepage, and the result is a draw you can show your followers, not just tell them about.

A good giveaway post template does not make your giveaway exciting on its own. It makes it clear, and clarity is what turns a reblog into an entry, an entry into a fair draw, and a fair draw into followers who trust the next giveaway you run.